Consumer Insights Manager – Snacks Innovation

12541
Consumer Insights
Norwalk, CT

December 6, 2018

Imagine…working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.

We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.

We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.

Consumer Insights Manager – Snacks Innovation

General Summary:

The Consumer Insights Manager – Snacks Innovation is an integral partner to the Campbell Snacks Innovation team. This Consumer Insights Manager will lead the generation of consumer and marketplace insights that will shape and drive the new product innovation pipeline. The Manager actively enables fact-based decision-making through design and analysis of studies to address key business needs. The candidate will be working on a variety of topics such as: consumer target identification, white space identification, positioning, product development, packaging, and communication. This manager must have the ability to translate insights and implications into actionable business recommendations. Leadership strengths must include inspiring trust and driving organizational alignment with cross-functional resources and management.

Primary Responsibilities:

  • Strategic business partner to Marketing Innovation Team – have a seat at the table and translate business issues into questions that can be addressed with output from a range of sources to drive business understanding.
  • Lead and direct qualitative and quantitative research studies for new product innovation. Be personally responsible for harvesting business-building insights from the plan, integrating it with existing insights, and translating it into robust business strategies.
    • Design, execute, analyze and provide actionable business recommendations from custom studies:
      • Target and Opportunity Identification
      • Positioning/Concept Development and Testing
      • Packaging/Communication Testing
      • Category/Brand/Competitive Assessments
    • Ability to analyze existing syndicated data (Nielsen and IRI), secondary sources (e.g., Mintel, NPD), and custom research.
  • Manage vendor relationships to support Marketing research programs.
  • Manage the development and implementation of an annual learning plan/budget.

Job Complexity:

  • Understands business issues and can translate them into research/analysis plans.
  • Ability to shift focus and activities quickly in response to changing organizational priorities – Plans for and manages change effectively.
  • Interacts with Marketing & cross-functional teams to represent and communicate consumer understanding/insights and brand issues.
  • Effectively communicates with stakeholders to get research/analysis results implemented into business action.
  • Builds a reputation as a functional expert and champions functional excellence and engagement.
  • Develops and manages a brand research plan/budget for the Annual Operating Plan period that effectively addresses the competing priorities & demands from the extended business team(s).

Minimum Requirements:

  • Bachelor’s degree required. Master’s degree preferred
  • Minimum of 5 to 7 years in a consumer insights role with Innovation and/or new product development experience.
  • Knowledge of consumer packaged goods industry, with emphasis on food/beverage marketplace dynamics.
  • Experience linking quantitative and qualitative findings and generating actionable insights.
  • Experience in uncovering deep insights into consumer’s attitudes and behaviors through both qualitative immersive practices and new analytic methods to inform business strategies.

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.