Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.
At Campbell, we cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.
We are looking for an individual who enjoys working in a fast-paced, team-oriented environment, likes to be challenged, and values the opportunity to make a difference.
As Director, Digital and Social Media, the position is responsible for developing and implementing a global digital marketing and social media strategy that drives consumer demand, fosters positive online communications and build brand equity while safeguarding Campbell's business reputation and the reputation of its brands. This involves providing enterprise-wide strategic leadership, coordination and execution oversight of Campbell's digital and social media initiatives across marketing, public affairs and consumer affairs.
This is a new role requiring an individual who can harness marketing, brand building, corporate communications, and stakeholder engagement to define and lead Campbell's digital marketing and social media efforts, and integrate them with traditional marketing vehicles.
Lead the development and implementation of a competitive, global digital marketing strategy for Campbell Soup Company that contributes to the company's strategic growth objectives. Influence executive and business stakeholders to leverage digital and social media strategies to strengthen our brand and product equities.
Lead the development and implementation of a holistic social media strategy that fully addresses the opportunity and risk presented by social media for the company and its brands integrating corporate and consumer communications.
Create the global center of expertise to develop and advance our digital and social media efforts, which may include headquarters, regional and agency resources.
Create understanding across the company regarding trends in digital marketing, social media and evolving consumer on-line behavior; position the company to act on emerging marketplace and competitive trends.
Develop and rollout best practices in leveraging digital/social media.
Partner with business units and functions to develop and implement digital/social media plans that drive greater consumer awareness and brand engagement across a variety of online media platforms.
Develop social media engagement strategy for the company, working closely with Marketing, Public Affairs and Consumer Affairs.
Lead efforts in identifying new on-line methods for communicating with critical stakeholders- consumers, shareholders, media, bloggers, employees, etc.
Create a work-flow that delivers and promotes new content from each brand to interested parties on all platforms.
Update and create formal processes to monitor, analyze and effectively respond to commentary on social media sites and online communities.
Identify and maintain relationships with agencies and online influencers on various digital platforms.
Maintain the consistency of brand messaging across all digital and social platforms and ensure digital and social media are fully integrated with traditional media/promotional vehicles and work together.
Provide direction to and be responsible for a team of brand community managers.
Leverage employee communities to generate innovative ideas and promote interactive communication.
Design appropriate metrics to understand the impact and effectiveness of social media activities.
Ability to create direction and build a business case for existing and emerging digital/social technologies.
Ability to collaborate and influence decision making at all levels of the organization.
Ability to deal with ambiguity.
Balance the strategic nature of the role with tactical implementation.
Work effectively in a matrix environment and with outside partnerships.
Define new organization structure and quickly establish value/benefits of the new role.
• Key Interfaces:
SVP, Chief Strategy Officer
SVP, Public Affairs
Business Unit Presidents
VP, Global Advertising & Design
Group Director, Corporate and Brand Communications
Director, Consumer Affairs
BA/BS degree in related field
10-15 years of progressively responsible experience in marketing, communication or public relations, with a minimum of 5 years experience developing, implementing and measuring digital/social media strategy for consumer brands.
Able to set the direction for an organization and implement the changes needed to reach organizational goals.
Demonstrated experience in applying new technologies and trends to social media strategy and activation.
Experience communicating on various online platforms.
Vendor relationship management experience
Strong business acumen
Basic computer skills
Excellent written and verbal communication skills
International experience and/or previous global responsibilities desired
Office environment, with some domestic and international travel.